If revenue feels unpredictable, more often than not, it’s not a sales problem. It’s an alignment problem.
When sales, ops, and delivery are each optimizing for their own goals, friction has a way of sneaking in and handoffs have a way of getting messy. Customers feel it, teams feel it even more.
Revenue doesn’t live in one department. It’s the outcome of a system working together with clear, consistent, and shared priorities.
Alignment doesn’t mean everyone does the same job. But it does mean that everyone understands and agrees to the same finish line.
Here’s a small shift for today:
Ask each team how they define a successful customer outcome
Compare the answers but don’t worry about fixing them yet
Notice where they differ. That gap is where revenue leaks happen.
When teams align on outcomes, execution gets smoother and growth becomes repeatable.
Today’s Reflection:
Where is misalignment quietly costing your team momentum right now?
If your organization wants to strengthen cross-team alignemtn and build more predictable revenue, a Strategic Whiteboard Session can help bring sales, operations, and leadership onto the same page.
More from the Catalyst Countdown Series:
Day 1, Start Before the Start
Day 2, The Power of Presence
Day 3, Clarity Over Chaos
Day 4, Revenue Health Over Hustle
Day 5, Start With a Plan, Not a Panic
Day 6, Accountability That Brings People With You
Day 7, Connection Builds Retention