Culture is built one conversation, one small moment of recognition, one “I see you” at a time.

And we know that as the year winds down, it’s all too easy to slip into task mode and then close the book on the year.

Don’t let that temptation win. Connection is what keeps people and will keep them coming back in the new year.

Not policies.

Not pressure.

Not even perks.

People stay where they feel acknowledged, supported, included in the direction of the work, and most importantly appreciated for what they bring to the table.

Despite what you may have heard, connection doesn’t require a retreat, a workshop, or a big production. It’s built in tiny moments that signal “you matter to us. You matter here.”

Today’s small shift:

  • Recognize one person for something they did this week. Be specific.

  • Ask someone what they’re proud of this year.

  • Tell your team what you appreciate about the way they show up, not just in what they produce.

Small warmth → Strong Culture → Steady Retention

Today’s Reflection:

Who needs to hear that their contribution mattered before the year ends?

If your leadership team wants to strengthen communication, culture, and alignment, a Strategic Whiteboard Session can help you reconnect your priorities and create a rhythm your team can thrive in.

More from the Catalyst Countdown Series:

Day 1, Start Before the Start

Day 2, The Power of Presence

Day 3, Clarity Over Chaos

Day 4, Revenue Health Over Hustle

Day 5, Start With a Plan, Not a Panic

Day 6, Accountability That Brings People With You

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